Elite Home Finishes: 27 quote requests in 12 weeks, with no paid ads
A brand-new East London home-improvement business with no online presence. We designed, built and optimised a 51-page custom website for Google and AI search. Within weeks it was bringing in quote requests from homeowners, a primary school, a restaurant group and an insurance assessor — every one of them from search, not advertising.
(28 Jul – 16 Oct 2026)
(3 months to 11 Oct 2026)
The brief
Elite Home Finishes offers carpentry, kitchens, built-in cupboards, decking, carports, paving, roofing, electrical work and more across East London and surrounding towns. The business had no website, no Google presence and no way for customers to find it. The goal was simple: get found by people searching for these services in East London, and turn those searches into quote requests.
What we built
A 51-page custom website
31 service pages, 6 area pages for East London suburbs and nearby towns, 6 buying guides, a project gallery, FAQ and contact page. Each service page answers what customers actually ask, so it can rank on its own. See our custom web design service.
Built for speed
Hand-built on a modern framework with no page builders or plugin bloat, served through Cloudflare. It scores in the 90s on Google PageSpeed on both phone and desktop, which matters because most local searches happen on mobile.
SEO and GEO (AI search)
Keyword research per service, unique titles and descriptions, structured data (schema), internal linking between services and areas, and content written to be quoted by AI assistants as well as ranked by Google. More on our SEO service.
Lead capture and tracking
A short quote form, WhatsApp and click-to-call on every page, with each enquiry tracked in Google Analytics, plus a Google Business Profile so the business appears in Maps and local search.
Search results: Google Search Console
In the 3 months to 11 October 2026 the site appeared 7,380 times in Google search, earned 148 clicks and showed up for 372 different search terms. Its average position improved from 22 to 17.9 as Google indexed more of the service pages.
| Example searches that brought clicks | Clicks | Impressions |
|---|---|---|
| aluminium gutters east london | 2 | 23 |
| landscaping east london | 1 | 48 |
| decking east london | 1 | 37 |
| cattery east london | 1 | 9 |
| carport suppliers near me | 1 | 4 |
Google hides most low-volume search terms for privacy, so the terms listed account for only part of the clicks.
Speed: Google PageSpeed Insights
Tested on Google PageSpeed Insights on 16 October 2026: 91 performance on mobile and 99 on desktop, with a perfect 100 for accessibility, best practices and SEO on both.
Leads: who found the site and asked for a quote
Between 28 July and 16 October 2026 the site brought in 27 quote requests through the website form, email and WhatsApp, from Google search and AI search. An insurance assessor found the business on Google and sent a burglary-damage claim to assess.
| Type of client | Work requested | Area |
|---|---|---|
| Primary school | Walkway replacement (140 m²) | Southernwood |
| Restaurant / property group | Composite deck extension (42 m²) | East London |
| Insurance assessor | Burglary damage assessment & repairs | Braelyn |
| Homeowners | Kitchens, braai areas, carports, ceilings, carpentry, steel gates, a custom driveway gate, a bathroom conversion | Bisho, Winterstrand, Beacon Bay, Bonza Bay, Cambridge, Morningside, Gonubie, Dutywa |
The quotations issued from website enquiries since July add up to over R550,000 of work quoted. That is the value of work customers asked to have priced, not completed jobs.
Client names are withheld under POPIA.
What this means for your business
Most small businesses don't need more advertising. They need a website that Google trusts, that loads fast on a phone, and that makes it easy to ask for a quote. Elite Home Finishes went from no online presence to a steady flow of enquiries in a matter of weeks. If you're an East London business and want the same, we'll build it the same way: web design in East London, done properly. See our website pricing or the rest of our portfolio.
Want results like this for your business?
Tell us what you do and where you work. We'll show you what people are searching for in your area and what it would take to rank for it.